Get New Patients With
Facebook Advertising

Facebook is among the most targeted and cost-efficient ways to promote your dental website online. Because of the social network’s ability to understand the demographics and interests of users, it can display your ad on the news feeds of those who may be interested in dental care residing within your geographic region.

And because Facebook is such a popular social media platform, you are able to reach patients where they already spend a lot of their time!

How We Help

With a team of experienced online marketing professionals, we serve thousands of healthcare providers across the world. In addition to managing Facebook ad campaigns, our comprehensive marketing strategies work in harmony to attract more new patients.

Here are four ways we make Facebook advertising a profitable marketing channel for your practice:

1. Integrated Marketing Strategy

We sync your organic SEO efforts with your paid traffic campaigns to develop a far-reaching web marketing strategy.

2. Conversion-Ready Landing Pages

We engage your web visitors with customized landing pages that address patient concerns and drive your ad campaigns.

3. Custom Dental Content

We specialize in dental content with professional writers who understand the behaviors of patients and the types of services you offer.

4. Preferred-Member Pricing

If you’re a Smile Marketing website client, we offer 50% off the fees you’d pay for only our paid traffic service!

How Facebook Ads Work

There are two types of Facebook ad: ad campaigns and boosted posts.

An ad campaign may be most appropriate for, say, a new patient special. You can target men and women within your city or neighboring cities who may need a new dentist. Pediatric dentist? You can target parents. Looking to help seniors needing implants or dentures? Target Facebook users by age. You can set a daily or lifetime budget for the campaign, and when someone clicks on the ad, they are taken to your practice website. See the example below.

A boosted post, on the other hand, “boosts” a regular post on your Facebook business page to ensure it is seen by your followers and their friends (organic reach has gone down considerably over the last couple years). This is a good way to increase social engagement or promote a special to current patients. The minimum spend for any Facebook ad is $1 per day and, depending on the size of your following, a “boost” of $10-50 may be all it takes to ensure it’s seen by all.

With no shortage of options, you can build a comprehensive ad campaign to stimulate awareness of your practice.

AdWords Service Plans & Pricing We have a plan that is designed to meet your specific new patient goals.	Facebook Plan [content_by_country code=”CA”] No minimum budget Setup: $295 $195/month [/content_by_country][content_by_country code=”GB”] No minimum budget Setup: £245 £75/month [/content_by_country][content_by_country code=”AU”] No minimum budget Setup: $395 $195/month [/content_by_country][content_by_country code=”NZ”] No minimum budget Setup: $395 $195/month [/content_by_country][content_by_country code=”US” notcode=”AU,GB,NZ,CA”] No minimum budget Setup: $295 $195/month [/content_by_country]	AdWords Plan [content_by_country code=”CA”] Minimum budget: $750 Setup: $295 20% of Budget [/content_by_country][content_by_country code=”GB”] Minimum budget: $750 Setup: £245 20% of Budget [/content_by_country][content_by_country code=”AU”] Minimum budget: $750 Setup: $395 20% of Budget [/content_by_country][content_by_country code=”NZ”] Minimum budget: $750 Setup: $395 20% of Budget [/content_by_country][content_by_country code=”US” notcode=”AU,GB,NZ,CA”] Minimum budget: $750 Setup: $295 20% of Budget [/content_by_country]	AdWords & Facebook Combine AdWords and Facebook for 20% off the setup fee.
Research
Competitive Analysis
Current Plan Review
Setup
12 Month Campaign Plan
Custom Landing Pages
Tailored Ad Copy
Location Targeting
Keyword Research
Demographic Targeting
Ongoing Support
Dedicated PPC Manager
Performance Monitoring	Bi-Weekly	Weekly	Weekly
Reporting	Monthly	Monthly	Monthly
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